William Startup “starts up” a candy business, Startup’s Candy Company, which still operates today.
William’s grandsons continue the Startup legacy, founding Magnolia Candies and creating the first candy bar with filling. The Opera Bar was a sensation, and was even served on the luxury cruise liners. Magnolia Candies caught on to the Coca-Cola craze early, and even used the drink as a surprise ingredient in some of their confections.
Startup’s Candy Company grows as demand dictated building a larger factory.
DeAnne’s grandparents open a wedding catering business to the stars and gown shop. Mark’s parents are both successful artists.
DeAnne meets dress wholesalers and begins selling end of season dresses to friends and family.
June 22, 2012
DeAnne designs her first signature Maxi skirt.
May 1, 2013
DeAnne and Mark launch LuLaRoe.
The first LuLaRoe Home Office opens.
LuLaRoe Leggings hit the market.
LuLaRoe launches a kid’s line.
LuLaRoe has 1,000 Independent Fashion Retailers.
The CA Distribution Center opens.
LuLaRoe launches a men’s line.
LuLaRoe has 38,000 Independent Fashion Retailers.
LuLaRoe moves into a new Home Office.
LuLaRoe has 60,000+ Independent Fashion Retailers.