100 Years of Entrepreneurship

1830's - PRESENT


William Startup “starts up” a candy business, Startup’s Candy Company, which still operates today.


William’s grandsons continue the Startup legacy, founding Magnolia Candies and creating the first candy bar with filling. The Opera Bar was a sensation, and was even served on the luxury cruise liners. Magnolia Candies caught on to the Coca-Cola craze early, and even used the drink as a surprise ingredient in some of their confections.


Startup’s Candy Company grows as demand dictated building a larger factory.


DeAnne’s grandparents open a wedding catering business to the stars and gown shop. Mark’s parents are both successful artists.

Early 2000's

DeAnne meets dress wholesalers and begins selling end of season dresses to friends and family.

June 22, 2012

DeAnne designs her first signature Maxi skirt.

May 1, 2013

DeAnne and Mark launch LuLaRoe.

August 2013

The first LuLaRoe Home Office opens.

Mid 2014

LuLaRoe Leggings hit the market.


LuLaRoe launches a kid’s line.

March 2015

LuLaRoe has 1,000 Independent Fashion Retailers.

April 2015

The CA Distribution Center opens.

March 2016

LuLaRoe launches a men’s line.

September 2016

LuLaRoe has 38,000 Independent Fashion Retailers.

October 2016

LuLaRoe moves into a new Home Office.

December 2016

LuLaRoe has 60,000+ Independent Fashion Retailers.

April 2017

SC Distribution Center opens.