Where fashion meets comfort

  • Through fashion, we create freedom, serve others, and strengthen families.

  • “I would definitely say that LuLaRoe is the most amazing thing that has happened to us as well as all the awesome people we have met and had the opportunity to bless.”

    – Jolinda DeRosa, LuLaRoe Independent Fashion Retailer

  • “People often ask me how I have been so successful in growing my business. My answer is always through hard work, dedication, and consistency.” 

    Cheri Myers, LuLaRoe Independent Fashion Retailer

  • “LulaRoe has given us the tools, product and foundation for the makings of a VERY successful business. It is up to US as retailers to build our business.”

    – Shannon Drinkwater, LuLaRoe Independent Fashion Retailer

  • “I can tell you quite honestly that the clothes that I have purchased through various LuLaRoe Retailers make me feel good. I feel comfortable. I feel beautiful without feeling fake or phony. I have freedom to move because they fit well. I feel freedom of expression. I feel vibrant. I am in love with LulaRoe.”

    – Sonja Roberts, LuLaRoe Independent Fashion Retailer

  • “LuLaRoe is giving us the opportunity to provide a better environment for our girls and for that we are thankful.”

    – Raquel Ricci, LuLaRoe Independent Fashion Retailer

  • “I love people, I love business, and I love seeing people energized. This is how I found Lularoe.  I saw a movement of women striving for more...and thriving.”

    – Jamia Arner, LuLaRoe Independent Fashion Retailer


LuLaRoe brings together tens of thousands of Independent Fashion Retailers who seek the freedom of an entrepreneurial lifestyle through sales of comfortable, affordable and stylish clothing. Founded in 2013 by husband and wife duo Mark and DeAnne Stidham, the Corona, California-based brand brought $1 billion into the pockets of small business owners in 2017; making it one of the fastest growing apparel manufacturers in the country.



Unique, limited-edition prints and patterns have created a nationwide “unicorn hunt” as Consumers seek out thousands of LuLaRoe Independent Fashion Retailers nationwide to find their favorite pieces.  The diverse styles and sizes offer many options that can be dressed up or down for day-tonight looks in a variety of fits and fabrications.

Personalized Shopping.

LuLaRoe is a pioneer in social retail and one of the fastest growing apparel brands in the U.S.  Independent Fashion Retailers showcase LuLaRoe’s unique styles through pop-up boutiques in their communities, and around the nation via social media live sales.