CHIEF EXECUTIVE OFFICER & CO-FOUNDER
Mark Stidham is Chief Executive Officer and Co-Founder of LuLaRoe, one of the nation’s fastest growing fashion brands. He and his wife DeAnne, LuLaRoe’s Co-Founder and President, have led the largest social retailer in the United States to become a two billion-dollar brand in just five years.
LuLaRoe’s business model is centered on helping others become entrepreneurs, blessing lives, and strengthening families. In partnership with DeAnne, Mark has built a network of Independent Fashion Retailers who bring the style, comfort and simplicity of LuLaRoe to homes across the United States. He’s also helped steer the startup to achieve incredible growth through a sales strategy that has veered steeply from the omnichannel retail model. This innovative approach to using in-home pop-up boutiques to create a comfortable atmosphere to reach and sell to communities around the country sets them apart from competitors.
Mark and DeAnne have guided the brand’s meteoric rise with an average growth rate of 18% per month since its inception. Through extensive trainings and special events, LuLaRoe provides Independent Fashion Retailers with the tools to create unique sales environments on social media live platforms and incredibly fun, personalized brand experiences. These two sales models allow customers the freedom to shop and socialize with friends in a comfortable and welcoming environment. Fans of the brand continue to create a fervent demand for LuLaRoe’s limited edition prints and patterns in women’s, men’s and youth apparel offerings, with specialty collections selling out in a matter of hours.
Mark and his family divide their time between California and Wyoming.