DEANNE’S STORY: BECOMING A FEMALE ENTREPRENEUR
As DeAnne’s children became older, she continued doing what she loved—designing and creating clothing. One day, her daughter came to her and asked if she could custom make her a Maxi skirt. Excited with the beautiful piece, DeAnne’s daughter showed all of her friends, and they each instantly needed one for themselves. It was in this moment that DeAnne realized the potential of her skirt. In less than six months, DeAnne sold 20,000 skirts at in-home parties!
After seeing the success she was achieving, DeAnne wanted to take her business one step further. Partnering with her Husband Mark, they came together and devised a plan to help families around the world.
In 2013, LuLaRoe was founded and became a truly remarkable business—taking fashion to the next level. The innovative business model gives Independent Fashion Retailers the ability to set their own schedule, pace, and the opportunity to do what they love and profit from it as well.
Today, DeAnne is forward-focused, consciously striving to improve lives, while building a legacy for generations to come.
WE SUPPORT WORK-LIFE BALANCE
Thousands of millennial moms, couples and parents around the U.S. sell LuLaRoe’s comfortable and affordable collection as Independent Fashion Retailers. The company provides families with the opportunity to work from home while raising their children; providing the freedom to set their own pace and schedule—and the confidence to become successful entrepreneurs. This opportunity has allowed many to live their best life in a way that best suits their goals and aspirations. To find a Retailer near you, visit www.lularoe.com/retailer-map.
WHY SOCIAL SELLING?
LuLaRoe is committed to helping a new generation of business owners successfully take the leap into entrepreneurship. We work with a network of Independent Fashion Retailers who sell LuLaRoe clothing in unique, exciting in-person and online Pop-Up Boutiques.
The Social Retail model is built on hard work and creativity. Each Retailer becomes their own business owner and sets their own schedule and pace. After making a minimum product order from LuLaRoe, they sell the LuLaRoe collection to Consumers at a markup. Retailers can choose to operate their business functions—such as ordering inventory, marketing, and selling products—from the comfort of their home.
OUR WOMEN’S LINE
LuLaRoe has reached audiences around the country with their stylish and comfortable clothing. Ranging from a variety of sizes and prints, LuLaRoe has pieces for women, children, and men. The collection is made up of unique styles, such as: dresses, skirts, denim jackets, leggings, and so much more! They are perfect for laying and transitioning at any time of day. Check out the entire collection and download imagery at Newsroom.
OUR MEN’S LINE
The LuLaRoe men’s line is comprised of different styles, offering the same stylish comfort the women’s line offers. From t-shirts to Henleys, button downs and denim jackets—these easy to wear pieces are timeless staples to add to your wardrobe. Check out the entire collection and download imagery at Images.
OUR KID’S LINE
The LuLaRoe kids line is just the fun flare to add to your kiddos wardrobe. This adorable collection is comprised of tops, dresses, skirts, leggings, and cardigans. These lightweight pieces are perfect to wear every day and your kiddos will definitely be the daily trendsetters on the school playground! Check out the entire collection and download product imagery at Images.
THE LULAROE COLLECTION FOR DISNEY
LuLaRoe’s enchanting collection brings Disney-inspired prints to LuLaRoe Consumers. Many of Disney’s beloved characters and franchises come to life through patterns and styles for women, men and children—inspiring the imagination and endless possibilities. New pieces are released on a regular bases with updated designs to keep the Disney Consumer wanting more!
A 100-YEAR HISTORY OF ENTREPRENEURSHIP
Stemming from an extended family with 100 years of entrepreneurship, Mark and DeAnne Stidham were inspired to follow in the footsteps of their heritage. This legacy began when DeAnne’s great-grandfather, William Startup, opened his first candy business in Manchester, England.
Relocating to Utah in 1895, William’s grandson created the first filled candy bar! Due to its exciting popularity, this tasty treat was such a hit; landing itself on the iconic passenger liner—the Titanic! Along with the first filled candy bar, they created Magnolia Candies and several confections that included Coca-Cola as part of their ingredients. The Startup Candy continued to flourish and is still operating today.
Moving to the early 1900’s, DeAnne’s grandparents operated a full service wedding catering business to the Hollywood stars. It was at this time, they began a one-of-a-kind gown boutique; creating a one-stop-shop for their clients.
Fast forward to today, a number of William’s 22 grandchildren continued in his footsteps and followed the business model he established.
From contractors, to artists, to entrepreneurs and visionaries—the family legacy of creating quality products is a spirit that will continue to be passed down through the family.
ETHICALLY PRODUCED, SUSTAINABLE PRODUCTS
Improving lives is one of LuLaRoe’s main matras and seeking to impact the lives of those all around the world. LuLaRoe is aligned with global businesses who share their vision to produce ethical products - while protecting the resources and people producing the product. For more information regarding Sustainability, visit Sustainable Fashion.
COMMITTED TO CHARITABLE GIVING
LuLaRoe is committed to strengthening families and communities by providing small acts of kindness to those who need it most. In just five years, LuLaRoe has donated over $7 million to help philanthropic organizations around the U.S. LuLaRoe is also dedicated to the charitable efforts of others, and offers a Fundraising Match program for Independent Fashion Retailers.