Mark and DeAnne Stidham founded LuLaRoe in 2013 with a dream to teach and share their entrepreneurial business success with families around the country. They wanted others to enjoy the freedom and flexibility they have found through business ownership.
LuLaRoe provides value to an underserved market segment in America: focusing on simple and affordable fashion for women, men and children—while offering something for all personalities and body types. For Independent Fashion Retailers, this innovative business model provides an opportunity to sell comfortable, affordable and stylish clothing through pop-up boutiques and social media live sales; which allows families to build lasting relationships in their communities and network with customers around the country.
Through fashion, LuLaRoe creates freedom, serves others, and strengthens families. A place where lives are being improved and dreams achieved through love, purpose, confidence, trust, and growth.