HISTORY
HISTORY

About LuLaRoe

ABOUT LULAROE
Where fashion meets comfort. Through fashion, we create freedom, serve others, and strengthen families.

CALIFORNIA GROWN, FAMILY OWNED.
LuLaRoe brings together tens of thousands of Independent Fashion Retailers who seek the freedom of an entrepreneurial lifestyle... Read more

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HISTORY OF LULAROE

OUR STORY

Mark and DeAnne Stidham founded LuLaRoe in 2013 with a dream to teach and share their entrepreneurial business success with families around the country. They wanted others to enjoy the freedom and flexibility they have found through business ownership.

LuLaRoe provides... Read more

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100 YEARS OF ENTREPRENEURS

Stemming from an extended family with 100 years of entrepreneurship, Mark and DeAnne Stidham were inspired to follow in the footsteps of their heritage.  This legacy began when DeAnne’s great-grandfather, William Startup, opened his first candy business in Manchester, England.

Relocating... Read more

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TOP 10 THINGS ABOUT LULAROE

DEANNE’S STORY: BECOMING A FEMALE ENTREPRENEUR

As DeAnne’s children became older, she continued doing what she loved—designing and creating clothing. One day, her daughter came to her and asked if she could custom make her a Maxi skirt. Excited with the beautiful piece,... Read more

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FACT SHEET

WHERE FASHION MEETS COMFORT
Founded in 2013 by Mark and DeAnne Stidham, LuLaRoe is one of the fastest growing apparel brands in the U.S.! Offering a variety of comfortable, affordable and stylish clothing, the brand is dedicated to improving lives and strengthening... Read more

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