FACT SHEET

WHERE FASHION MEETS COMFORT
Founded in 2013 by Mark and DeAnne Stidham, LuLaRoe is one of the fastest growing apparel brands in the U.S.! Offering a variety of comfortable, affordable and stylish clothing, the brand is dedicated to improving lives and strengthening families through a unique business opportunity. LuLaRoe headquarters and distribution centers are located in Corona, CA, as well as Blythewood, SC.

OUR PRODUCT STORY
The LuLaRoe Collection offers a variety of different styles, ranging from dresses to skirts, to jackets and tops. This collection creates a fun and exciting frenzy, as each print comes in a run of 5,000 units. This exclusivity results in an all-out nationwide hunt, as Consumers eagerly search for the “unicorn” pattern nobody else has. Offering a wide variety of patterns, LuLaRoe makes it easy to transition from day-to-night in a matter of seconds; simply add a layering piece and some accessories and you are ready to go!
The production and development of these beautiful pieces touch the hands of thousands of artists and craftsman around the world. LuLaRoe’s mission is to constantly find ways to improve the lives of others through fashion.

SOCIAL SELLING
LuLaRoe is dedicated to working with the network of Independent Fashion Retailers, who sell the product through unique in-person and online pop-up boutiques. The social retail model is built on hard work and creativity. Each Independent Fashion Retailer is a business owner with the luxury to set their own schedules and pace.
One of the greatest perks of selling LuLaRoe is the ability to run the business solo, or work with a team of like-minded individuals. While changing lives in impactful ways, LuLaRoe encourages Independent Fashion Retailers to be the best they can be and feel confident along the way.

COMMITTED TO MAKING ETHICALLY PRODUCED, SUSTAINABLE PRODUCTS
Improving lives is one of LuLaRoe’s main matras and seeking to impact the lives of those all around the world. LuLaRoe is aligned with global businesses who share their vision to produce ethical products - while protecting the resources and people producing the product. For more information regarding Sustainability, visit www.lularoe.com/sustainability.

GIVING BACK
LuLaRoe is dedicated to strengthening families and communities by finding endless ways to give back to those in need. In just five years, the company has donated over $7 million to assist philanthropic organizations around the nation. LuLaRoe also offers a Fundraising Match program to Independent Fashion Retailers who wish to host fundraisers to support a cause of their choice.

STAY CONNECTED
For more information and the latest news, visit www.lularoe.com and follow @LuLaRoe on Instagram, Twitter, Facebook and Pinterest.

CONTACT
For press inquiries, please reach out to: mediainquiry@lularoe.com

 

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