Chief Communications Officer
Art McCracken is the Chief Communications Officer of LuLaRoe. He leads all communications strategies for the largest social retailer in the United States, and acts as a liaison between the business and the public.
In his role, Art manages a dedicated group of professionals, and upholds the company’s culture and values, while working tirelessly to ensure these beliefs are visible and consistent across all marketing channels. He also brings a fresh, motivating leadership approach to the Executive T.E.A.M. that helps guide everyone to their highest levels of performance. Art believes inspired leadership is the essential catalyst in building great organizations, and that progressive leaders at all levels can be mentored to create exceptional futures, both culturally and individually.
Prior to this role, Art served as LuLaRoe’s original Chief Performance Officer. He mentored thousands of Independent Fashion Retailers and company leaders, and oversaw organizational strategy, management and human performance initiatives. He was also an executive consultant for over twenty years managing corporate strategy and facilitative work across multiple business sectors, and served in various board capacities and executive roles.
Art spent his early career in commercial banking as a troubled asset portfolio manager, and he received his Bachelor’s degree in Corporate Financial Management from Idaho State University.