About LuLaRoe

Where fashion meets comfort. Through fashion, we create freedom, serve others, and strengthen families.

LuLaRoe brings together tens of thousands of Independent Fashion Retailers who seek the freedom of an entrepreneurial lifestyle through sales of comfortable, affordable and stylish clothing. Founded in 2013 by husband and wife duo Mark and DeAnne Stidham, the Corona, California-based brand brought $1 billion into the pockets of small business owners in 2017; making it one of the fastest growing apparel manufacturers in the country.

Unique, limited-edition prints and patterns have created a nationwide “unicorn hunt” as Consumers seek out thousands of LuLaRoe Independent Fashion Retailers nationwide to find their favorite pieces. The diverse styles and sizes offer many options that can be dressed up or down for day-to-night looks in a variety of fits and fabrications.
Personalized Shopping.

LuLaRoe is a pioneer in social retail and one of the fastest growing apparel brands in the U.S. Independent Fashion Retailers showcase LuLaRoe’s unique styles through pop-up boutiques in their communities, and around the nation via social media live sales.